Biossance X Reese Witherspoon — The Sunshine Set Launch

As the Senior Digital Visual Designer, I led the creative execution for the launch of Reese Witherspoon’s Sunshine Set, her first signature collaboration with Biossance. I transformed the product story into a socially engaging digital experience, elevating Reese’s clean-beauty narrative through warm, sun-lit art direction, refined typography, and polished product presentation. My role included crafting the hero imagery, landing page design, social animations and campaign assets to ensure the launch felt effortless, aspirational, and aligned with Reese’s modern, optimistic brand. The result was a cohesive, premium campaign experience that helped position the Sunshine Set as a standout debut in the Biossance × Reese partnership.

Social Media Launch Posts

Campaign Launch Page